ARM & HAMMER™ Tooth Tunes™ One Direction Toothbrush rocks! #ToothTunes1D

ARM & HAMMER™ Tooth Tunes™

My kids are not very good at brushing their teeth. This is especially scary since my daughter, Lucie will have to keep many of her baby teeth. (She’s missing several adult teeth and has no wisdom teeth.) Also, my son, Nathan has braces, which requires even better dental hygiene. Anything I can do to encourage them to brush their teeth more often is of great interest and I’m always buying them fancy electric toothbrushes, along with special toothpastes and mouthwashes to get them more serious about their dental health. Heck, I’ve even downloaded teeth brushing apps on Lucie’s iPhone to get her to brush for two minutes, the time it should take her to do a good job cleaning her teeth!

So when ARM & HAMMER sent me their new Tooth Tunes toothbrush to try out, I knew I’d had a winner. You see, Church & Dwight Co., Inc., the maker of ARM & HAMMER™, recently announced that the popular boy band, One Direction joined the ARM & HAMMER Tooth Tunes branded products family. Lucie LOVES One Direction, so it was no surprise how excited she was to try out her new One Direction Tooth Tunes toothbrush. In fact, she squealed when I opened the box it came in!

Brushing with ARM & HAMMER™ Tooth Tunes™ toothbrushes

ARM & HAMMER™ Tooth Tunes™ ToothbrushThe new ARM & HAMMER™ Tooth Tunes™ One Direction toothbrush is the only brush available in North America that plays One Direction. There are two different versions – one toothbrush plays “What Makes You Beautiful” and another that plays “One Thing.” (This is the one Lucie received.) Both songs are performed by One Direction, meaning the toothbrushes play the original songs, not versions of them by someone else or instrumentals of the songs.

Each toothbrush features two minutes of music to ensure that kids achieve dentists’ recommended brushing time. Now before you worry that the music will be obnoxious and bother the entire household, you can barely hear it if you’re standing next to someone using it. Instead, it’s the person using the toothbrush that hears it in their head. ARM & HAMMER Tooth Tunes features Music in Your Mouth™ technology. This proprietary technology streams sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear the music while they brush. I tried Lucie’s Tooth Tunes toothbrush myself, and the effect of hearing the music in your head through your teeth was really cool.

ARM & HAMMER Tooth Tunes sell for around $9.99 and are available at mass, drug, and food retailers nationwide. So far the following tunes are available:

  • “All Day” performed by Cody Simpson
  • “Dynamite” performed by Taio Cruz
  • “I Gotta Feeling” performed by Black Eyed Peas
  • “If I Ruled the World” performed by Big Time Rush
  • “Round & Round” performed by Selena Gomez & The Scene
  • “Tonight, Tonight” performed by Hot Chelle Rae
  • “We Will Rock You” performed by Queen

How about some Clash or Ramones tunes for us old punk rockers? Now that would be a hoot!

Enter the Brush with Tooth Tunes™, Rock with One Direction Sweepstakes

Church & Dwight Co., Inc. is holding a Brush with Tooth Tunes™ Rock with One Direction Sweepstakes! You can enter to win four tickets to a One Direction concert in August 2013. Also, 100 First Prize Winners will receive One Direction prize packs of One Direction merchandise.

To enter:

  • Visit, complete the registration form and click submit to be entered for your chance to win.
  • Enter up to once per week now through 6/30/13.
  • You can also enter a video of you using the Tooth Tunes toothbrush if you wish.

Winners will be chosen July 2013. No purchase necessary and the sweepstakes is open only to legal residents of the US who are 13 years of age or older. For official rules, visit


Disclaimer: I’m part of the Mom It Forward blogger network. Mom It Forward and ARM & HAMMER™ Tooth Tunes™ partnered in support of this campaign. ARM & HAMMER™ Tooth Tunes™ compensated me for participation in this campaign. However, all experiences and opinions are my own.

2 thoughts on “ARM & HAMMER™ Tooth Tunes™ One Direction Toothbrush rocks! #ToothTunes1D

  1. Judy Jackson

    Thanks for sharing your story. At first, my kids are very hard to let them brush, but fortunately i found something that keeps them entertained while brushing. Now, they love to sing their favorite song while brushing their teeth. It’s just so nice seeing them enjoy while brushing. :)


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