This year I’ve been traveling a great deal, mostly by airplane or car. If there is one thing I’ve learned, it’s to always have food with me. One of my favorite snacks to take along are SOYJOY bars.
Why? Not only do they stand up to a lot of punishment in my purse or backpack, but they don’t melt if I leave them in the car. Other bars, usually the ones with chocolate, melt and morph into a scary and not very delicious blobs. Cereal bars fall apart or get smashed. Fruit gets bruised, and yogurt and sandwiches have to be kept cool.
On my way to BlogHer 2010
SOYJOY bars are the perfect travel companion, which is why I’m thrilled to be partnering with them again when I go to BlogHer 2010 this week. (They were also my sponsor to BlogWorld Expo last year, which you can read about at This Mama Cooks! Reviews.) Yes, I’ll be one of 2,400 bloggers in New York City this weekend running around to parties, sessions, and meet ups with friends and work colleagues.
Since I’ll be on the run at BlogHer 2010, I’ll need to keep a few SOYJOY bars in my bag to nosh on between meals or if I’m running late to dinner. If you’re in need of a snack, you can drop by booth #2010 to try SOYJOY for yourself.
Also, each day of the expo, SOYJOY will conduct a random drawing to give away two $100 Amazon gift cards and copies of Cynthia Sass’s Flat Belly Diet and Jackie Newgent’s Big Green Cookbook signed by the authors. Both are terrific books. I reviewed Flat Belly Diet and featured several Flat Belly recipes here at This Mama Cooks! And here’s a Beet Carpaccio Salad recipe from Big Green Cookbook.
SOYJOY – now better than ever
Yes, I’ve heard the complaints that SOYJOY bars are dry and don’t taste all that great. (I get it, which is why I like a bar with a cup of hot green tea.) SOYJOY’s been listening to consumers and have made their new SOYJOY bars lighter, with a moister texture and an enhanced fruitier flavor. It’s more joyful than ever! By September, SOYJOY’s current flavors - Blueberry, Strawberry, Apple Walnut, Berry and Mango Coconut - will hit stores nationwide in their lighter and fruitier forms. And, by October, the new lighter, moister Banana SOYJOY will be available nationwide.
As always, SOYJOY is completely free of trans fats, hydrogenated oils, artificial colors and flavors, preservatives, and chemical additives. They’re made from ground whole soybeans, including all of the nutrients found in soy such as high-quality protein, fiber and isoflavones. SOYJOY uses no genetically modified (GMO) soy.
SOYJOY bars are not meant to be a meal replacement bar, which is why they don’t have as much protein and fiber as other bars on the market. Yet at 130 to 140 calories per serving, with 4 to 5 grams of protein and 3 to 4 grams of fiber, they’re just right for a between meal snack. They’re also gluten free unlike many other snack bars, and several varieties are not made with nuts for those of you with allergies. (If you’re very sensitive to nuts, please note that they are not made in a nut free environment.)
Learn more about SOYJOY
For more information about SOYJOY, come by booth #2010 and meet with Allegra Burton, the SOYJOY registered dietician who will be at BlogHer on Saturday. (Or leave your contact info so she can get in touch with you.) You can also check out the SOYJOY website
See you at BlogHer!!
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Disclosure: As a SOYJOY Brand Ambassador, I’ve been compensated for my time and efforts.
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{ 6 comments… read them below or add one }
Yummy! I’m always looking for new, healthy, on-the-go bars! I’ll try a SOYJOY bar next!
ps your blog is wonderful. I love it.
Hi Hannah! I like your blog too and will be adding it to my Getting Healthy blogroll.
Soyjoy has definitely improved their bars. Early on I was not a fan (I tried and tried but couldn’t dig them) but the Mango Coconut is really good.
Gail, the bars I had at BlogHer10 were really good – moist, full of fruit, sweet (but not overly so) and the new banana flavor rocks. Before SOYJOY were for me only, but now that they’re better, I bet my kids will like them too so I can put it in their lunch bags.
I hadn’t tried a SoyJoy until Blogher. I don’t know why everyone thinks they are awful. I think they taste great! I eat a lot of soy already, so I’m used to the taste of straight up soy milk, miso paste, etc. I’m more than a little in love with the fact they they don’t have hydrogenated oils or palm kernel oil in the bars. You’d be amazed how many energy bars made for runners, etc. have that junk in them.
Lisa, even though we were at many of the same events during BlogHer, we never ended up bumping into each other. Hopefully that won’t happen again next year.
I think many people don’t like SOYJOY because they were so dry. The new baking process has helped a lot. Also, the American palette is used to sweet, sweet, sweet, so SOYJOY’s more sophisticated and less sweet bars are “weird” to some folks. Oh well, just more for us!