Froose fruit juice: yummy and oh so good for you

I was recently sent a sample of a healthy new alternative to fruit juice for kids called Froose. My sample pack included four juice boxes of each flavor – Perfect Pear, Cheerful Cherry, and Playful Peach – packaged in kid-friendly juice box containers. (You can order your own sample by clicking here. To get free shipping type in SAMPLE at check out.) You get 12 boxes for $9.

Now while that may seem pricey even with the free shipping, don’t think of it as “only fruit juice.” One box of Froose contains only 80 calories and 3 grams of fiber. It’s sweetened with organic brown rice syrup, which is considered a complex carbohydrate. It’s also loaded with complex carbohydrates, vitamins and minerals. (Froose is also wheat and gluten free and kosher.)

Bottom line – your child isn’t filling up on a bunch of empty calories but is getting some nutritional value out of a yummy fruit drink. If that isn’t worth paying a little extra (75 cents per juice box) I don’t know what is.

Created by a Mom

Froose is the brainchild of Denise Devine, a mom of three, who was working for a major food company. She was frustrated by the lack of healthy choices for her kids and set out to develop a nutritious smoothie-like alternative to juice that incorporated whole grains, complex carbohydrates, vitamins, minerals, and fiber.

After several years of research, in collaboration with The International Food Network at Cornell, Denise now holds 19 process and composition patents that ultimately enabled her and her team to create a drink that suspends whole foods in liquid form – Froose!

My Review

Since the 12 boxes of juice disappeared in two days, I know my kids loved them. Luckily, I was able to have a few sips of all the varieties of Froose before the samples disappeared. The flavor was good, especially the peach, and the drink had a slight texture like fresh squeezed juice.

I’d love to see this in larger versions, too, since juice box packaging is so darn wasteful. Since they’re shipped, maybe the larger rectangular cartons that soy milk comes in would be a good choice to keep weight down and avoid breakage. I understand their reasoning on the 4 oz. container, but I think this is a product that the whole family would enjoy – and benefit from. I just don’t see the adults in the family drinking out of juice boxes, and it would be nice to pour the juice into sippy cups, too.