Heineken Premium Light

The introduction of Heineken Premium Light this month signifies the brand's first major addition in its 133-year history. "We're offering domestic light beers drinkers the option to 'trade up' to an easy-to-drink product that carries the image and cache of Heineken's premium brand status," says Andy Thomas, CEO of Heineken USA. "We want consumers to question their relationship with their current domestic light beer. We're confident they will 'succumb to smooth' once they've experienced Heineken Premium Light."

I was a bit apprehensive about trying Heineken Premium Light. Beers that come in a green bottle are usually skunky tasting, like Rolling Rock.

However, when I drank it I was pleasantly surprised. It was crisp, refreshing, and light without the yucky aftertaste of regular Heineken. It reminded me of a Japanese beer like Saporo or Kirin. Totally unexpected, but rather nice and at a much better price.

So given the choice of  light beers like Bud, Coors, Miller or Premium Heineken Light, I'll be going for the green bottle with the little red star.

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