The introduction of Heineken Premium Light this month signifies the brand’s first major addition in its 133-year history. "We’re offering domestic light beers drinkers the option to ‘trade up’ to an easy-to-drink product that carries the image and cache of Heineken’s premium brand status," says Andy Thomas, CEO of Heineken USA. "We want consumers to question their relationship with their current domestic light beer. We’re confident they will ‘succumb to smooth’ once they’ve experienced Heineken Premium Light."
I was a bit apprehensive about trying Heineken Premium Light. Beers that come in a green bottle are usually skunky tasting, like Rolling Rock.
However, when I drank it I was pleasantly surprised. It was crisp, refreshing, and light without the yucky aftertaste of regular Heineken. It reminded me of a Japanese beer like Saporo or Kirin. Totally unexpected, but rather nice and at a much better price.
So given the choice of light beers like Bud, Coors, Miller or Premium Heineken Light, I’ll be going for the green bottle with the little red star.
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Ditto.
I like it better than it’s big brother, too!
Beer drinkers everywhere are smiling.lol
Yes, beers in green bottles are skunky tasting. Mickey’s Big Mouth is a classic example of bad beer in green bottles, but with a kick of it’s own.
Sorry, no green for me.
I am a brown glass porter person, all other beer is……well…..
My city water is better tasting than any skunk beer, and if I add a little white lightening to the water, it gives me a better kick.
As to the food that compliments skunk beer, may I suggest Sardines in Mustard Sauce.