In a joint partnership with Chicago-based restaurant firm Lettuce Entertain You Enterprises, Cooking Light will open a kiosk restaurant called Cooking Light@foodlife that will prepare food exclusively from the recipes featured in the magazine, writes the New York Times.
Entrees will be priced from $5.95 to $8.95. Cooking Light and Lettuce Entertain You are also introducing a take-home food line based on Cooking Light recipes, which will be sold at the food court’s market.
Cooking Light publisher Chris Allen said the restaurant would provide a "big focus group" to benefit the magazine, which has a paid circulation of 1.7 million. "We will be watching what happens there each and every day. There’s a possibility of a column, a lot of things could stem from this editorially," said Allen.
What a great idea, especially the take out part. I just want to know when they’ll open one in Denver!
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Very neat idea.
I’m with you – nice idea, just wish there was one closer.